Free Tip: No Surprises

By Brian Glick on November, 3 2018
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Brian Glick


Originally published August 20, 2018

Never, ever allow your customer to be surprised.

If your project manager is going to send a revised date, give the sponsor a heads up.

If you sales team is going to a new project’s pricing, make a quick call first.

If you’re releasing a new feature to the market, give your existing clients a sneak preview.

If you had a support issue, get in front of it before it boils over.

If you’re going to be in their city for a few days, let them know.

If you aren’t controlling the narrative, then the narrative will control you.

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