Presenting episode 1 of our new podcast, Profiles by Chain.io.  On each episode, we'll interview individuals from the Chain.io partner ecosystem focusing on the human stories of our extended supply chain family.

For our inaugural guest, we have Scott Case, the founder and chief storyteller at Position Global. Scott has been in transportation his whole life, literally. His father worked for a major Japanese freight forwarder before Scott was born, and Scott grew up in customs brokerage and freight forwarding. After graduating from Northwestern University, Scott earned his customs broker's license and as handled air and ocean import and export for his entire life. He served on the NCBFA Board of Directors for Chicago and a number of their committees focusing on air freight, carrier relationships, and freight forwarding.

Originally published June 29, 2018

This is a great marketing article on product messaging.

I think it misses one dynamic though. It misses the situation where everybody already has bought a solution. The market isn’t traditionally "hot" since it’s saturated and wins mean displacing an incumbent. You’re competing to bring a better solution. You’re back to the differentiation approach.