Originally published June 29, 2018 This is agreat marketing articleon product messaging. I think it misses one dynamic though. It misses the situation where everybody already has bought a...
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Originally published June 29, 2018 This is agreat marketing articleon product messaging. I think it misses one dynamic though. It misses the situation where everybody already has bought a...
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Originally published March 12, 2018 Do you have a gas leak? Natural gas doesn’t smell. Since it’s dangerous, we add a stink to it using a chemical called mercaptan. It smells like rotten...
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Originally published February 21, 2018 This week I had the opportunity to do a fun lunchtime presentation at the Air Cargo 2018 conference. I reviewed 10 buzzwords with some practical...
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