Originally published September 10, 2018
Sometimes I feel like I’m living in two worlds.
In one world, I go to conferences. I hear about how digitization is going to change everything. Forwarders are being disrupted (and destroyed). Shipments move step by step along a blockchain absent the slightest human intervention. Traceability is perfect. AI predicts and resolves every disruption before it happens.
In the other world, I visit our customers. A Fortune 10 company can’t pay invoices without correlating three PDFs with a printed spreadsheet. A major retailer can’t agree on what constitutes a purchase order number across six divisions. A global freight forwarder emails arrival notices to their own overseas offices.