Originally published June 29, 2018 This is a great marketing article on product messaging. I think it misses one dynamic though. It misses the situation where everybody already...
Originally published March 12, 2018 Do you have a gas leak? Natural gas doesn’t smell. Since it’s dangerous, we add a stink to it using a chemical called mercaptan. It smells like...
Originally published March 8, 2018 “If you don’t get a new ERP, you’re going to be left in the dust.” “If you don’t have AI, you’ll be blind and alone in the wood s while everyone...
Originally published February 21, 2018 This week I had the opportunity to do a fun lunchtime presentation at the Air Cargo 2018 conference. I reviewed 10 buzzwords with some practical...